Thursday, February 10, 2011

What Nokia should do?

Good for me that I'm not Stephen Elop. That shouldn't stop me from having an opinion though on what Nokia should be doing to become a dominant force again, while waiting curiously on what Elop would announce today.

1. Get rid of Symbian. Also, this can't happen overnight and a long transition time might be needed.  This questions comes with what to replace it with. Haven't seen WP7 much, but feel thats not a great choice, having some experience in the earlier WinMobile platforms. But both Microsoft and Nokia are under siege. It could be a great opportunity for both companies to work as a team and get some wonderful results. Both companies together has the resources and wherewithal to take on the likes of Google and Apple. Atleast from this perspective, some arrangement with Microsoft sounds like a logical choice. Also can it be Android? Perhaps. Would Nokia be able to swallow some pride in exchange of the eco system it brings (note Elop talks about the advantages of the eco-system in his memo). I don't think MeeGo will get to next level and won't be surprised if it is scrapped altogether.

2. Segment focus. Nokia has lost high-end segment to Apple and low-end to local manufacturers in India and China. Can Nokia work on a game changer on the high end segment in the long run and focus to get back the market share in low and mid segments where it has done extremely well in the last several years.

3. Service opportunities: Are there any really? I saw some teaching apps etc., which weren't that exciting. What about their music platform. Something lacks both of these and needs serious revamp.

4. Accessories: Nokia need to build a strong hardware eco-system right away similar to the lines Apple has (speakers, docks etc.,).

5. Mindset: I'm told they have a strong culture and its very difficult to change the mindset (which brought the crisis in the first place). Products should come out a lot faster, designs that should appeal a lot longer and phones should cater to local needs (in the low and mid segment).

Lets see what Elop does,

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