Implication for the broadcasters

As more and more audio devices get networked, it would have several implication for the stakeholders - The Music Industry, Traditional Broadcaster and the CE companies. In the last post we looked at the implications for the Music Industry and lets now see the implications for the broadcaster.

• The power of internet to reach across local and international boundaries would result in audience fragmentation. 
• Internet delivery is inherently low cost and presents low barriers of entry to competition. Contrast this with the higher investment costs for broadcast infrastructure. Besides In-car listening is still the largest segment of traditional radio listening and therefore the high cost infrastructure is likely to maintained for many years.
• Next generation networked audio products will come with better UIs and larger color LCD screen presenting a new opportunity for visual ads too, apart from audio-only ads.
• Digital features like pause, replay and seek, as well as on-demand content like podcasts would be introduced for broadcasting making the experience lot more interactive.
• Interactivity ofcourse is the biggest attraction of internet radio. Live broadcasting, e-commerce and interactive advertising would all get inside the home.

Thank you very much,


RamP!
ramp.ramp@gmail.com